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Helping You Get Noticed, Hired and Paid What You're Worth!
24
Jan

In a crowded online marketplace where differentiating your brand and clearly communicating your value, creating relevant content is one way to attract the attention and gain the trust of potential clients. Social media is a powerful tool that can be used to help you help you accomplish this task. That is why I developed the Social Media Content Calendar. This tool will help you organize your thoughts and intellectual property into a clear social media strategy for connecting with your friends, fans and followers. To get the most out of this resource, keep the following tips in mind. Having a strategy for your …

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28
Nov

Largo Florida (Seattle Study Club) Meeting Dec 7, 2012

posted on November 28, 2012 / 0 Comments

Theme: The Time Is NOW! The theme this year is taken from Back to The Future-Past Present and Future of dentistry-exploring what used to work in terms of marketing your practice and what is necessary now to keep your practice on top...and what will likely be the future of social media and marketing. Are you using everything available to put your practice on top? Checkout Our Promo Video

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16
Oct

I have compiled the following videos as a follow up to my work with authors and I am happy to share them with my friends, fans and followers. Enjoy! Video #1 - Personal Branding Video #2 - Guerilla Marketing for Authors Part 1 Video #3 - Guerilla Marketing for Authors Part 2

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05
Oct

Have you noticed a new metric on your Facebook Business Page? This number is displayed right under the number that shows how many people have liked your page. The "# are talking about you" metric represents a total for all user-initiated activity related to your Business Page. This number takes into account all of your wall posts, comments, likes, shares, check-ins, photo tags, recommendations, etc have have generated user-initiated activity. You can also find this feature in your page insights. If you have ever wondered about the real value of your Facebook Business Page, this is the closest we have …

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03
Oct

Facebook is determined not to be upstaged by Google+. They have released several new features you should be aware of to help you get even more out of this tool. Feature #1 - One of the new features expected to be released this week is the New Timeline profile option. You can now configure your personal profile to display as a timeline. Checkout my new Facebook timeline (click the image to enlarge). The Timeline is basically provides a visually appealing story board that details your history (your past accomplishments, activities and updates). Because I have a developers account with Facebook, I was …

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15
Jun

Summer School

posted on June 15, 2010 / 0 Comments

This FREE Bonus is for Students of the following Course: Personal Branding 101 - Building Your IRRESISTIBLE Brand (Value $47) Personal Branding and Social Media Marketing is an essential strategy for today’s businesses. You have the potential for creating a powerful and clear distinction that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value. Social networking provides a powerful and unique opportunity to promote your brand online and it has significant implications for today’s entrepreneurs and professionals. Facebook currently boasts 300 million active members and Twitter is equally popular …

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19
Feb

#NSA10 Conference – Personal Branding and Social Media Notes

posted on February 19, 2010 / 1 Comment

Social Media Notes Prepared for Attendees of the 2010 NSA Annual Conference in Orlando, Fl. Your Powerful Personal Brand: Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer. To assist you with the personal branding discovery process, I invite you to take …

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18
Feb

Be The Change Event – Social Media Breakfast Notes

posted on February 18, 2010 / 5 Comments

Social Media Marketing Notes Prepared for Attendees of the Be The Change Event. Your Powerful Personal Brand: Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer. To assist you with the personal branding discovery process, I invite you to take a 360 …

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19
Sep

Personal Branding Strategy – Facebook Fan Pages vs Groups

posted on September 19, 2009 / 2 Comments

When working with clients I teach a four-step process for using the internet and social media to gain increased visibility for their brand. The first step is to “Create” content and add it to your hub (website) and other sites connected to your hub. The second step is to “Connect” all of the content you have created and create accounts on social networks so you can connect with “Fans”, “Friends” and “Followers.” The third step called “Promote” focuses on your promotion and marketing strategy. The fourth step is “Automation” and involves configuring social media tools in such a way …

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