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Posts in Social Media

Helping You Get Noticed, Hired and Paid What You're Worth!
27
Feb

Promoting Your Events on LinkedIn

posted on February 27, 2011 / 3 Comments

LinkedIn will be shutting off the LinkedIn Events application effective November 26, 2012. To read more visit http://help.linkedin.com/app/answers/detail/a_id/1213. LinkedIn offers several options for getting the word out about your upcoming events. This blog post will share simple strategies you can implement today to increase visibility for your events and meetings. Using the LinkeIn Events Application This tool allows you to see what events your entire professional network is attending and find events recommended to you based on your industry and job function! Using this application, you can meet up with prospects at the next industry event or re-connect with old friends. I have …

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15
Jun

Summer School

posted on June 15, 2010 / 0 Comments

This FREE Bonus is for Students of the following Course: Personal Branding 101 - Building Your IRRESISTIBLE Brand (Value $47) Personal Branding and Social Media Marketing is an essential strategy for today’s businesses. You have the potential for creating a powerful and clear distinction that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value. Social networking provides a powerful and unique opportunity to promote your brand online and it has significant implications for today’s entrepreneurs and professionals. Facebook currently boasts 300 million active members and Twitter is equally popular …

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19
Feb

#NSA10 Conference – Personal Branding and Social Media Notes

posted on February 19, 2010 / 1 Comment

Social Media Notes Prepared for Attendees of the 2010 NSA Annual Conference in Orlando, Fl. Your Powerful Personal Brand: Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer. To assist you with the personal branding discovery process, I invite you to take …

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18
Feb

Be The Change Event – Social Media Breakfast Notes

posted on February 18, 2010 / 5 Comments

Social Media Marketing Notes Prepared for Attendees of the Be The Change Event. Your Powerful Personal Brand: Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer. To assist you with the personal branding discovery process, I invite you to take a 360 …

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18
Jan

Is Your Website Working For You?

posted on January 18, 2010 / 1 Comment

Often times clients will ask me, "Lethia, is my website a good website?" My response is always the same, "How much money are you making from your website?" You see if your website isn't bringing you more clients, then it is nothing more than an expensive business card used to share information with people who already know you. When analyzing your website there are key things you must keep in mind: 1) Does your website accurately represent your brand? 2) Is your website easy to find via search engines? Is it search engine optimized (SEO)? 3) Do you have a powerful "Call To Action" (CTA) …

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03
Jan

Personal branding and social media marketing strategy are hot topics for today's business owners. Because these topics are so essential to effectively promoting your business online, I frequently encourage my friends, fans and followers to post their personal branding and social media related questions on my facebook fan page (http://facebook.LethiaOwens.com). I am excited to share that last month (Dec '09) there were 49 questions and comments posted. The fan page was pretty active last month so thanks for taking time to stop by and engage with me. I would like to help even more people so please continue posting …

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30
Nov

Social Media Optimization (SMO) Strategies

posted on November 30, 2009 / 5 Comments

You may have already heard how important Search Engine Optimization (SEO) is to promoting your brand online but maybe you haven’t yet learned to leverage the power of Social media optimization (SMO). In order to understand the power of SMO, we must first revisit the definition of social media. Wikipedia describes social media as... The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”As you begin to leverage social …

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20
Apr

Twitter is a powerful personal branding tool that levels the playing field and provides an opportunity for you to connect with people you may have otherwise never met. Though the tool is powerful, getting the most out of it requires a strategy for increasing your followers within your niche market. Here are 5 simple strategies for increasing your Twitter followers: 1. Brand Your Profile - People will be more likely to follow you if you have a branded profile page. Taking just a few minutes to add a photo, bio and description will go a long way in helping visitors decide …

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