Archive for September, 2009

When working with clients I teach a four-step process for using the internet and social media to gain increased visibility for their brand. The first step is to “Create” content and add it to your hub (website) and other sites connected to your hub. The second step is to “Connect” all of the content you have created and create accounts on social networks so you can connect with “Fans”, “Friends” and “Followers.” The third step called “Promote” focuses on your promotion and marketing strategy. The fourth step is “Automation” and involves configuring social media tools in such a way as to put parts of your social media marketing plan on auto pilot, [Read More...]