Archive for November, 2009

You may have already heard how important Search Engine Optimization (SEO) is to promoting your brand online but maybe you haven’t yet learned to leverage the power of Social media optimization (SMO). In order to understand the power of SMO, we must first revisit the definition of social media.

Wikipedia describes social media as…

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”

As you begin to leverage social media as part of your online marketing strategy, you will increase your ROI by optimizing your social media [Read More...]