Archive for January, 2010

Often times clients will ask me, “Lethia, is my website a good website?” My response is always the same, “How much money are you making from your website?”

You see if your website isn’t bringing you more clients, then it is nothing more than an expensive business card used to share information with people who already know you.

When analyzing your website there are key things you must keep in mind:

1) Does your website accurately represent your brand?

2) Is your website easy to find via search engines? Is it search engine optimized (SEO)?

3) Do you have a powerful “Call To Action” (CTA) which leads visitors to your desired result?

4) Do you have a mechanism for capturing email addresses for future follow-up?

5) Can [Read More...]

Personal branding and social media marketing strategy are hot topics for today’s business owners. Because these topics are so essential to effectively promoting your business online, I frequently encourage my friends, fans and followers to post their personal branding and social media related questions on my facebook fan page (http://facebook.LethiaOwens.com).

I am excited to share that last month (Dec ‘09) there were 49 questions and comments posted. The fan page was pretty active last month so thanks for taking time to stop by and engage with me. I would like to help even more people so please continue posting your comments and share the page with your friends.

Personal Branding and Social Media Marketing Strategy Winner for December [Read More...]