Author Archive

It’s happening today! Will you join me?

It’s not too late to enroll…Join me today as I present my Summer School Lecture: Personal Branding 101 – Building Your IRRESISTIBLE Brand

Cut to the chase and enroll now: http://tinyurl.com/2ayf8bj

Wouldn’t it be great if all you needed for your business was to be an expert at whatever it is you do?

Imagine if all you had to do was build it and they would come?

As I’m sure you’ve discovered, it’s not like that.

In addition to being an expert at what you do, to be a successful entrepreneur, you also need to know about all sorts of other things like, marketing, networking, selling, branding, and social media. To make [Read More...]

This FREE Bonus is for Students of the following Course:
Personal Branding 101 – Building Your IRRESISTIBLE Brand (Value $47)

Personal Branding and Social Media Marketing is an essential strategy for today’s businesses. You have the potential for creating a powerful and clear distinction that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value. Social networking provides a powerful and unique opportunity to promote your brand online and it has significant implications for today’s entrepreneurs and professionals. Facebook currently boasts 300 million active members and Twitter is equally popular with traffic has grown almost 2000% in one year. This 3-day eCourse will teach you how to jumpstart your social media [Read More...]

LinkedIn offers several options for getting the word out about your upcoming events. This blog post will share simple strategies you can implement today to increase visibility for your events and meetings.

Using the LinkeIn Events Application

This tool allows you to see what events your entire professional network is attending and find events recommended to you based on your industry and job function! Using this application, you can meet up with prospects at the next industry event or re-connect with old friends. I have used the tool to learn about events my connections were attending and also to find places to post details about my events. You can learn more about each [Read More...]

If you are in the market for a portable, inexpensive, HD-capable pocket camera, there is no doubt that you will receive many recommendations for the Flip HD camera. While I think this is a great camera, I think it is also worth considering the Kodak Zi8 Pocket Video Camera. This post will share information on both cameras.

The Flip HD
The video and sound quality are quite good. Video is recorded in H.264 MP4 files format at 30 frames per second. Audio is recorded in AAC format at 44.1 kHz. The average bitrate is about 9 Mbps which lets the Flip store about 60 minutes of video on its internal 4 GB memory. Previous Flip models recorded MPEG4 AVI files. The unit [Read More...]

Video directories such as Youtube provide an excellent opportunity to promote your brand online and marketing your products and services. It provides one of the best, fastest and cheapest ways to drive targeted traffic to your website and generate leads. What you MUST know is the fact that there is a right way and a wrong way to use video marketing. This document shares tips that will help you effectively leverage the power of video to promote your business.

Here are 4 tips for your success:

1) Be relevant and provide valuable content – While some of the videos you post should be a commercial for your products and services, it is important to understand that you will need to also [Read More...]

Social Media Notes Prepared for Attendees of the 2010 NSA Annual Conference in Orlando, Fl.
Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – http://www.reachcc.com/360v4register. There is [Read More...]

Social Media Marketing Notes Prepared for Attendees of the Be The Change Event.

Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – http://www.reachcc.com/360v4register. There is a premium version of this report that will create [Read More...]

Often times clients will ask me, “Lethia, is my website a good website?” My response is always the same, “How much money are you making from your website?”

You see if your website isn’t bringing you more clients, then it is nothing more than an expensive business card used to share information with people who already know you.

When analyzing your website there are key things you must keep in mind:

1) Does your website accurately represent your brand?

2) Is your website easy to find via search engines? Is it search engine optimized (SEO)?

3) Do you have a powerful “Call To Action” (CTA) which leads visitors to your desired result?

4) Do you have a mechanism for capturing email addresses for future follow-up?

5) Can [Read More...]

Personal branding and social media marketing strategy are hot topics for today’s business owners. Because these topics are so essential to effectively promoting your business online, I frequently encourage my friends, fans and followers to post their personal branding and social media related questions on my facebook fan page (http://facebook.LethiaOwens.com).

I am excited to share that last month (Dec ‘09) there were 49 questions and comments posted. The fan page was pretty active last month so thanks for taking time to stop by and engage with me. I would like to help even more people so please continue posting your comments and share the page with your friends.

Personal Branding and Social Media Marketing Strategy Winner for December [Read More...]

One of the most powerful ways to connect with your clients and patients is through email marketing. In order to use this powerful method of communication, your reader must first opt-in to your list. This means they must first give you permission to send them information via email.

According to CNET News, junk and spam mail accounts for over 90% of all email messages. Users are becoming more and more skeptical and reluctant to give out their email address. For marketers this means we must be even more creative and clever when encouraging users to sign up for our list.

7 powerful ways to increase newsletter sign-ups:

Compelling Offer – Give readers something extra for [Read More...]