One of the most powerful ways to connect with your clients and patients is through email marketing. In order to use this powerful method of communication, your reader must first opt-in to your list. This means they must first give you permission to send them information via email.

According to CNET News, junk and spam mail accounts for over 90% of all email messages. Users are becoming more and more skeptical and reluctant to give out their email address. For marketers this means we must be even more creative and clever when encouraging users to sign up for our list.

7 powerful ways to increase newsletter sign-ups: Compelling Offer – Give readers [Read More...]