Personal Branding

Watch this week’s video, which I filmed on my recent trip to Germany, to find out what makes your personal brand more like a coconut or a peach and why being one or the other can keep you from achieving from your goals.

Hi, I just arrived in Frankfurt, Germany.

I’m here on business and I’m going to have the opportunity to work with a wonderful woman named Katharina. We’re going to take her through my 1-Day Dare to Be Irresistible VIP Branding Experience. We’re going to work together over the next day to unearth her IRRESISTIBLE brand.

But I want to share something with you…

As I was doing research [Read More...]

If you are serious about standing out from the crowd and experiencing greater success, developing your powerful personal brand is essential. But in order to purposefully create your personal brand, you have to know where you’re starting. You already have a personal brand, whether you’ve consciously created it or never even thought twice about it. How people perceive you, the experiences and interactions they’ve had with you, and the expectations they have of you all contribute to your personal brand.

What do people see as your strengths? What do they admire about you? On the other hand, are there things that they feel they [Read More...]

“You have the potential to create a powerful and clear personal brand message that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value.” – Lethia Owens

In order to remain competitive in today’s job market, you must stand out and effectively communicate the unique value you contribute to your workplace, your clients and your community.

In the professional world, out of sight is out of mind. Now, that doesn’t mean that you should start draping yourself over the water cooler so that you’re constantly visible. It is, however, important to make your presence known by building a powerful personal brand.

Every day in organizations all [Read More...]

Hi Everyone. Today’s video was filmed at American Nails with Cal, the only guy I trust to keep my nails looking pretty. Before I share more about why Cal is such an important guy in my life…Let me ask you this question…
Why do we choose one brand over another?
Why is it that some people will drive past two 7-Eleven® stores to find a Starbucks® Coffee shop? The answer is simple. It’s because of the combination of characteristics that differentiates Starbucks® from 7-Eleven®. For the true coffee connoisseur, 7-Eleven® is no match for Starbucks®.
And that is exactly why I love “American Nails” so much. I drive over 10 miles for 22 minutes across two counties, passing exactly [Read More...]

When you accept yourself with all of your flaws and unique talents, the world seems to become a more accommodating place. You’ll find that some of the causes of your stress disappear and you can gain more joy on a daily basis.

Accepting yourself completely entails courage, wisdom and compassion. If you’re plagued by negative emotions such as anxiety, jealousy, shame, anger, envy, or guilt, these may be signs of low self-esteem. To counter this, you can learn radical self-acceptance.

If you find yourself equating your worth with your achievements, love life or social status, what happens if these are someday diminished? After all, these are temporary conditions. Life [Read More...]

As an international speaker and coach, I often have the privilege of speaking to audiences filled with professionals and entrepreneurs who want to shift to a higher level of performance or success. When presenting to these groups I often share: “The fastest path to get where you want is to learn to be who you are on purpose and without apology. When you embrace your unique gifts and talents and learn to stand in your power, you will begin to accelerate your success.” Believe it or not, this mindset [Read More...]

I have compiled the following videos as a follow up to my work with authors and I am happy to share them with my friends, fans and followers. Enjoy!

Video #1 – Personal Branding

Video #2 – Guerilla Marketing for Authors Part 1

Video #3 – Guerilla Marketing for Authors Part 2

There are many avenues to explore when it comes to discovering your life purpose. Unfortunately, though, nobody else can find it for you. Since your life purpose is unique from anyone else’s, it’s a mission that you – and only you – can complete.

In your quest for passion, concentrate on enjoying the journey itself.  Sometimes when you stop stressing about your life’s purpose, it falls into your lap!

Here are some ways you can discover your life purpose:

Write about how you feel. Try journaling with a pen and paper, or grab your laptop and just start writing. Write about how you truly feel and what you want out of life. Remember that no [Read More...]

Your outlook in life is so important, and yet many people never give it much thought. If you’re optimistic, you’ll open doors for yourself and lead a happy life. However, with a negative mindset, you could end up in places that you never intended to be. This isn’t some fairytale ideal; it’s absolutely true!

Being optimistic might seem like a large task, but there are simple things you can do to improve your outlook. If you practice each day, you’ll be doing yourself a great favor, since your mindset is the very foundation for achieving success and fulfillment.

Here are some easy techniques you can use to boost your optimism:

Avoid getting hung up on [Read More...]

Have you noticed a new metric on your Facebook Business Page? This number is displayed right under the number that shows how many people have liked your page. The “# are talking about you” metric represents a total for all user-initiated activity related to your Business Page. This number takes into account all of your wall posts, comments, likes, shares, check-ins, photo tags, recommendations, etc have have generated user-initiated activity. You can also find this feature in your page insights.

If you have ever wondered about the real value of your Facebook Business Page, this is the closest we have come to calculating the value since business [Read More...]