Social Media

I have compiled the following videos as a follow up to my work with authors and I am happy to share them with my friends, fans and followers. Enjoy!

Video #1 – Personal Branding

Video #2 – Guerilla Marketing for Authors Part 1

Video #3 – Guerilla Marketing for Authors Part 2

Have you noticed a new metric on your Facebook Business Page? This number is displayed right under the number that shows how many people have liked your page. The “# are talking about you” metric represents a total for all user-initiated activity related to your Business Page. This number takes into account all of your wall posts, comments, likes, shares, check-ins, photo tags, recommendations, etc have have generated user-initiated activity. You can also find this feature in your page insights.

If you have ever wondered about the real value of your Facebook Business Page, this is the closest we have come to calculating the value since business [Read More...]

Facebook is determined not to be upstaged by Google+. They have released several new features you should be aware of to help you get even more out of this tool.

Feature #1 – One of the new features expected to be released this week is the New Timeline profile option. You can now configure your personal profile to display as a timeline. Checkout my new Facebook timeline (click the image to enlarge).

The Timeline is basically provides a visually appealing story board that details your history (your past accomplishments, activities and updates). Because I have a developers account with Facebook, I was able [Read More...]

The following information was featured in my Interview on ABC channel 7 today:

The top seven consumer review sites are:
(based on the most influential and consistently high ranking in all of the search engines)

Yelp.com
Yahoo Local
CitySearch.com
Urbanspoon.com
JudysBook.com
InsiderPages.com
TripAdvisor.com

I’ve tested and confirmed that Tweets are included on all the major search engine’s regular search results. In the past, if Tweets did show up, you had to wait a certain amount of time before they were indexed in order to be able to find them in search results. Now Tweets are showing up almost immediately and this highlights the importance of Twitter as part of your social media marketing strategy. Make sure your tweets are keyword rich to optimize the positioning of your brand. Take action today to begin leveraging Twitter’s authority for your business and online profile.

LinkedIn offers several options for getting the word out about your upcoming events. This blog post will share simple strategies you can implement today to increase visibility for your events and meetings.

Using the LinkeIn Events Application

This tool allows you to see what events your entire professional network is attending and find events recommended to you based on your industry and job function! Using this application, you can meet up with prospects at the next industry event or re-connect with old friends. I have used the tool to learn about events my connections were attending and also to find places to post details about my events. You can [Read More...]

This FREE Bonus is for Students of the following Course:
Personal Branding 101 – Building Your IRRESISTIBLE Brand (Value $47)

Personal Branding and Social Media Marketing is an essential strategy for today’s businesses. You have the potential for creating a powerful and clear distinction that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value. Social networking provides a powerful and unique opportunity to promote your brand online and it has significant implications for today’s entrepreneurs and professionals. Facebook currently boasts 300 million active members and Twitter is equally popular with traffic has grown almost 2000% in one year. This 3-day eCourse will teach you how to [Read More...]

Social Media Notes Prepared for Attendees of the 2010 NSA Annual Conference in Orlando, Fl.
Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – [Read More...]

Social Media Marketing Notes Prepared for Attendees of the Be The Change Event.

Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – http://www.reachcc.com/360v4register. There is a premium version of this [Read More...]

Often times clients will ask me, “Lethia, is my website a good website?” My response is always the same, “How much money are you making from your website?”

You see if your website isn’t bringing you more clients, then it is nothing more than an expensive business card used to share information with people who already know you.

When analyzing your website there are key things you must keep in mind:

1) Does your website accurately represent your brand?

2) Is your website easy to find via search engines? Is it search engine optimized (SEO)?

3) Do you have a powerful “Call To Action” (CTA) which leads visitors to your desired result?

4) Do you have a mechanism for capturing email addresses [Read More...]