Facebook

I have compiled the following videos as a follow up to my work with authors and I am happy to share them with my friends, fans and followers. Enjoy!

Video #1 – Personal Branding

Video #2 – Guerilla Marketing for Authors Part 1

Video #3 – Guerilla Marketing for Authors Part 2

Have you noticed a new metric on your Facebook Business Page? This number is displayed right under the number that shows how many people have liked your page. The “# are talking about you” metric represents a total for all user-initiated activity related to your Business Page. This number takes into account all of your wall posts, comments, likes, shares, check-ins, photo tags, recommendations, etc have have generated user-initiated activity. You can also find this feature in your page insights.

If you have ever wondered about the real value of your Facebook Business Page, this is the closest we have come to calculating the value since business pages were launched. We’ve [Read More...]

Facebook is determined not to be upstaged by Google+. They have released several new features you should be aware of to help you get even more out of this tool.

Feature #1 – One of the new features expected to be released this week is the New Timeline profile option. You can now configure your personal profile to display as a timeline. Checkout my new Facebook timeline (click the image to enlarge).

The Timeline is basically provides a visually appealing story board that details your history (your past accomplishments, activities and updates). Because I have a developers account with Facebook, I was able to setup my new [Read More...]

This FREE Bonus is for Students of the following Course:
Personal Branding 101 – Building Your IRRESISTIBLE Brand (Value $47)

Personal Branding and Social Media Marketing is an essential strategy for today’s businesses. You have the potential for creating a powerful and clear distinction that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value. Social networking provides a powerful and unique opportunity to promote your brand online and it has significant implications for today’s entrepreneurs and professionals. Facebook currently boasts 300 million active members and Twitter is equally popular with traffic has grown almost 2000% in one year. This 3-day eCourse will teach you how to jumpstart your social media [Read More...]

Social Media Notes Prepared for Attendees of the 2010 NSA Annual Conference in Orlando, Fl.
Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – http://www.reachcc.com/360v4register. There is [Read More...]

Social Media Marketing Notes Prepared for Attendees of the Be The Change Event.

Your Powerful Personal Brand:

Your personal brand is made up of the thoughts, feelings, ideas and perceptions people holds in their mind about who you are. It is essential to first consider the brand you are building before trying to position yourself online using social media and social networking tools. Your website is the hub for your brand and it should powerfully reflect who you are and the value you have to offer.

To assist you with the personal branding discovery process, I invite you to take a 360 Personal Branding Assessment – http://www.reachcc.com/360v4register. There is a premium version of this report that will create [Read More...]

When working with clients I teach a four-step process for using the internet and social media to gain increased visibility for their brand. The first step is to “Create” content and add it to your hub (website) and other sites connected to your hub. The second step is to “Connect” all of the content you have created and create accounts on social networks so you can connect with “Fans”, “Friends” and “Followers.” The third step called “Promote” focuses on your promotion and marketing strategy. The fourth step is “Automation” and involves configuring social media tools in such a way as to put parts of your social media marketing plan on auto pilot, [Read More...]