Posts in Personal Branding

Helping You Get Noticed, Hired and Paid What You're Worth!

Personal Branding Strategy – Facebook Fan Pages vs Groups

posted on September 19, 2009 / 2 Comments

When working with clients I teach a four-step process for using the internet and social media to gain increased visibility for their brand. The first step is to “Create” content and add it to your hub (website) and other sites connected to your hub. The second step is to “Connect” all of the content you have created and create accounts on social networks so you can connect with “Fans”, “Friends” and “Followers.” The third step called “Promote” focuses on your promotion and marketing strategy. The fourth step is “Automation” and involves configuring social media tools in such a way …


Twitter is a powerful personal branding tool that levels the playing field and provides an opportunity for you to connect with people you may have otherwise never met. Though the tool is powerful, getting the most out of it requires a strategy for increasing your followers within your niche market. Here are 5 simple strategies for increasing your Twitter followers: 1. Brand Your Profile - People will be more likely to follow you if you have a branded profile page. Taking just a few minutes to add a photo, bio and description will go a long way in helping visitors decide …


What is Personal Branding?

posted on February 24, 2009 / 0 Comments

Every day, everywhere you go and in everything you do, whether at work or at home, you are telling the world about yourself, your values, your goals and your skills. You are defining your personal brand. Your personal brand is composed of the expectations, perceptions and emotions that people associate with you. According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you. A personal brand is the mental picture that people conjure up when your name is mentioned. Can you articulate, in 35 words or …


Passionately Pursue Your Purpose

posted on January 30, 2009 / 1 Comment

Rick Warren begins his book The Purpose Driven Life with a powerful statement, "It's not about you." Many of us have a hard time believing this life is not all about us, our dreams, our goals and our desire to accomplish great things. But Rick was right. This life is about a very unique and powerful calling to fulfill a higher purpose that only we can bring to completion. There is a contribution to society that only you can make. Unfortunately too many people leave this earth, never having fully lived to their highest potential …