What is Personal Branding?

posted on February 24, 2009 / IN Personal Branding / 0 Comments

Every day, everywhere you go and in everything you do, whether at work or at home, you are telling the world about yourself, your values, your goals and your skills. You are defining your personal brand. Your personal brand is composed of the expectations, perceptions and emotions that people associate with you. According to personal branding expert Nick Nichols, your personal brand is the firm impression or fixed image that comes to mind when people think of you. A personal brand is the mental picture that people conjure up when your name is mentioned.

Can you articulate, in 35 words or less, what unique value you deliver to your supervisor? If you answered ‘NO.”, you are among many professionals who aren’t leveraging the power of personal branding to enhance their career. If you can’t authentically and clearly explain your value to your supervisor, how can you expect them to understand it and appreciate it?

My most requested keynote is entitled, “Building the Brand Called You: Creating an Indispensable Personal Brand!” Companies are realizing the benefits of helping their employees see themselves as an individual brand. They are starting to acknowledge that self-realized employees work more efficiently and innovatively and are secure enough in their abilities to welcome teamwork. A personal brand communicates the value an individual brings to the table.

By Lethia Owens

Lethia Owens is Branding and Market Domination Strategist. She has earned the Certified Speaking Professional (CSP) designation which is the highest designation awarded by the National Speaking Association. She is ranked #8 among the top 30 brand gurus in the world and she has completed a 6-country tour for her best selling book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Lethia’s message of reinvention, courage and self-empowerment has inspired audiences on Fox, CBS and NBC affiliate networks.