Using Video Marketing to Promote Your Brand

posted on March 25, 2010 / IN Personal Branding / Videos / 5 Comments

Video directories such as Youtube provide an excellent opportunity to promote your brand online and marketing your products and services. It provides one of the best, fastest and cheapest ways to drive targeted traffic to your website and generate leads. What you MUST know is the fact that there is a right way and a wrong way to use video marketing. This document shares tips that will help you effectively leverage the power of video to promote your business.

Here are 4 tips for your success:

1) Be relevant and provide valuable content – While some of the videos you post should be a commercial for your products and services, it is important to understand that you will need to also post videos that provide solutions, answers and help for the issues your patients and clients are experiencing. Videos that are humorous, edgy, share a testimonial, inform and educate often get better responses than videos that simply push a product or sell a service.

2) Get Endorsed by Viewers – When shooting your video, don’t forget to ask the viewer to rate your video or leave a comment. The more comments and ratings your video accumulates, the higher it will be ranked by YouTube for the purpose of their search results.

3) Optimize Your Video Description. – Before posting your videos online it is essential that you first plan your strategy for using them to get additional exposure. There are four key areas you need to pay attention to in order to make the most of your video marketing efforts.

  • The Name of Your Video File. Be sure to include your keywords in the name of your video file. For example if you are a Dentist and have a testimony of a patient you helped with dental implants, you would want to name the video something like “Melissa_Jones_Dental_Implant_Patient_Testimonial_03_22_2010.mp4”.
  • The Title of Your Video. When deciding on a title for your video, be sure to also include your keywords to help with search engine optimization (SEO). You can use the same title as the name of the file but this time you can include spaces. So for our example we are using, the title of the video might be “Melissa Jones Dental Implant Patient Testimonial 03-22-2010”.
  • The Description of Your Video. Your primary keyword should appear near the beginning of the first sentence in your description. It is wise to also try to include the primary keyword a couple of times in your description if it is possible.
  • The Tags for Your Video. Using your keywords in the tags for your video will also boost your chances of ranking well in search results.

4) Promote your video on Social Bookmarking sites – Another way to gain additional visibility is by submitting your videos to social bookmarking sites. Sites like Digg, Propeller and StumbleUpon will help you gain additional visibility and exposure for your work. Users see your content on these sites and if they like it they can vote it up the charts which bring you even greater visibility and traffic to your sites.

It costs almost nothing to use video marketing to promote your brand and If you apply these simple strategies and consistently upload a few videos per week you’ll quickly begin to generate new leads around the clock, even when you are sleeping.

By Lethia Owens

Lethia Owens is Branding and Market Domination Strategist. She has earned the Certified Speaking Professional (CSP) designation which is the highest designation awarded by the National Speaking Association. She is ranked #8 among the top 30 brand gurus in the world and she has completed a 6-country tour for her best selling book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Lethia’s message of reinvention, courage and self-empowerment has inspired audiences on Fox, CBS and NBC affiliate networks.

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    • kipmarlow
      Posted on April 1, 20107:29 am

      Great article on branding. Thanks for the information.

      • lethiaowens
        Posted on April 1, 201010:27 am

        Thanks. Creating videos to promote your brand is not as hard as some people think. I am launching a campaign called 30 Videos in 30 Days to inspire people to get busy promoting their brand using short videos so stay tuned.

        • kipmarlow
          Posted on April 1, 201011:11 am

          Please keep me informed on that.



          Kip Marlow
          The Entrepreneurs Club of America


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    • Viral videos
      Posted on June 16, 201011:07 pm

      The title of the video has a very important role, for once your video title is attractive or catchy there is a much higher possibilities that people will watch it

    • Video Marketing Goldmine Bonus
      Posted on February 7, 201110:13 am

      Thank you for this post, Lethia. You've provided some good, actionable information here. Your suggestions about optimizing your video are extremely useful.

      I'm also glad you suggested asking your viewers to respond in some way to your video. I often tell people I work with to be sure to include a call to action, but that typically involves joining a list or purchasing something. Your suggestion helps extend the reach of your message and moves beyond the standard call to action.

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