Using Your Creativity to Enhance Your Personal Brand

doingthingsdifferentlypic-300x268Do you often find you’re completely “stuck” no matter how long you stare at your computer screen or your blank wall?  The solution can seem to be impossible, right?  However, there is one simple action you can take that just might break you free of that mental stronghold called “stuck”.

What is it, you ask? Change your approach. If you’re sitting in front of the computer trying to write the next Great American Novel but simply can’t seem to get a handle on the words, you might find that you’re pressing too hard in one direction.  Look to other forms of expression to motivate yourself.  Attempting to write a song? Rather than listening to music, head out to the local art museum for some visual input.  Having trouble with image design?  Go to the symphony and let yourself be enlivened by a completely different art form.

Try getting things out of your head differently.  Instead of sitting behind the computer and staring at a screen, get up and move around.  Use post it notes and put your thoughts on the wall.  Get out the crayons or markers and start doodling.  Then, turn your doodles into thoughts and express them with sketches.  The important thing is to set your mind free of the “rules” of how things get done to unleash the creative process.

More often than not, the key to motivation lies in the surroundings you’re in. You might dread changing the tire to your car, as your garage is wet, cold and ill lit. Ask a friend for the use of his well-light, heated garage, and the job may become more pleasurable. You are able to also make the project more pleasurable by asking others to get involved. If you ask somebody to share their expertise it can be an ego boost for them and a source of support for you.

Sometimes to do thing differently, you must look completely outside yourself.  One way to do this that will ensure continued exuberance for your own path is discovering individuals who are successful in the matters that are significant to you. Get to know these individuals, study their attitudes and behaviors. Look closely at their life experiences and see how they did things differently than you would have.  By discovering a model for success you’ll have someone to emulate and a model of what steps to take to get you closer to what you want for yourself.

You might also look at people you do not wish to become and study these negative habits. Both will help you learn important lessons about your future, but make certain to center on the positive person the most. It’s interesting to make a list of your acquaintances and families while examining which qualities each of these individuals have and the habits that make these characteristics possible. Your model for success may not lie in the actions of one-man, but in the positive traits of all the individuals you interact with.

The most important factor here is that you begin to do things in a way that you haven’t done them in the past.  This is what will truly set free your creative flow.

By Lethia Owens

Lethia Owens is Branding and Market Domination Strategist. She has earned the Certified Speaking Professional (CSP) designation which is the highest designation awarded by the National Speaking Association. She is ranked #8 among the top 30 brand gurus in the world and she has completed a 6-country tour for her best selling book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Lethia’s message of reinvention, courage and self-empowerment has inspired audiences on Fox, CBS and NBC affiliate networks.


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    • Self Marketing
      Posted on October 3, 20111:48 am

       Thank you for sharing a useful article ,

      Personal branding is
      about that your name boost your business , Branding is not only shows
      that who you are and what you are offering , It is way to start or
      establishing the relationship with people before you actually meet.

      • lethiaowens
        Posted on October 3, 20115:59 am

        Branding is a powerful tool for managing our reputation. Thanks for posting.

    • saobaer
      Posted on October 12, 20113:37 am

      for some brands   the creativity is of great important so we should make full use of it

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