What Do Your Colleagues Think of You and Why Should You Care?

posted on February 29, 2012 / IN Personal Branding / 0 Comments

360 Brand AssessmentIf you are serious about standing out from the crowd and experiencing greater success, developing your powerful personal brand is essential. But in order to purposefully create your personal brand, you have to know where you’re starting. You already have a personal brand, whether you’ve consciously created it or never even thought twice about it. How people perceive you, the experiences and interactions they’ve had with you, and the expectations they have of you all contribute to your personal brand.

What do people see as your strengths? What do they admire about you? On the other hand, are there things that they feel they just can’t count on you for? Do they perceive you as a slow and steady, reliable workhorse? Or do they think of you as a fast-acting person with a great “gut instinct”? Or, as a fast-acting, think-later kind of person who doesn’t make the best decisions on the spot?  Perhaps you think you have a pretty good idea of what people think of you, or perhaps you haven’t the slightest clue. The truth is, unless we ask, we never truly know. And if you want people to look to you first for promotions, to recognize your accomplishments and compensate you accordingly or to recommend you for opportunities that arise, you need to know where you stand in their eyes.

One POWERFUL resource to help you find out what your colleagues think of you is the 360° Reach Personal Brand Assessment. It gives you the real story about how you are perceived by those around you — by asking them! It asks for their response on everything from what do they see as your greatest strength to what kind of car they think best describes you. It provides the critical feedback about the factors that influence your promotability and profitability so that you can expand your career and business success.

It is an integral part of the personal branding discovery process, and I am happy to share it with you absolutely free. Click here to complete your free 360° Personal Branding Assessment.

If you are serious about making a major shift in your career or business and you are ready to build an IRRESISTIBLE brand, I highly suggest that you sign up for the premium version of this report. With the premium version the raw data from your assessment responses will be analyzed and compiled into a comprehensive report, which also includes a guide for creating your customized action plan. This report is extremely valuable because it provided insights that you won’t be able to gain on your own.

Click here see a sample report of the premium version or click here to purchase the premium version of the 360° Personal Brand Assessment.

If you want to learn how you to build your IRRESISTIBLE brand, I invite you to schedule a free strategy session with me using my online meeting scheduler.

Wishing you the brightest and most brilliant success in all of your endeavors.

Your partner in success,



Lethia Owens
Personal Branding and Social Media Strategist
Ranked #8 Among the Top 30 Brand Gurus in the World

Is Your Organization Irresistible? Are Your Leaders and Employees Irresistible?

If you are ready to play bigger, dive deeper and build an organizational culture where leaders and employees develop irresistible personal brands that promote excellence, wow customers and increase employee engagement, click here to learn more about working with Lethia.

By Lethia Owens

Lethia Owens is Branding and Market Domination Strategist. She has earned the Certified Speaking Professional (CSP) designation which is the highest designation awarded by the National Speaking Association. She is ranked #8 among the top 30 brand gurus in the world and she has completed a 6-country tour for her best selling book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Lethia’s message of reinvention, courage and self-empowerment has inspired audiences on Fox, CBS and NBC affiliate networks.